I have noticed the major stations like CNN n BBC and all the papers seem not keen on reporting the not -so- popular sport events. Best reference is the recent badminton world cup in Madrid, I don’t remember seeing or hearing any coverage on that event, but, come on, its badminton’s "world cup", don’t you think it deserves some fair share of coverage? Don’t you feel sick of hearing the name of Tiger, Fedex, Schumacher or Beckham? or can you name any world champions of table tennis, squash, lawn bowl, bowling, beach volleyball or sofball?
While some argue that the major networks discriminate against sports such as soccer (in the U.S., or simply Football elsewhere) in providing lesser coverage – the networks are only providing what is desired by the majority of viewers reflecting the consensus of the population – and not the other way around.
Fortunately, with the advent of the Internet and a billion-or-so cable and satellite television channels, fans of just about any sport can find web casts and television broadcasts that cover everything from soccer, to tennis, to nude female-wrestling competitions and more. Isn’t technology great?! 
Its a business of makeing money and the sports they report on are mainstream because people like them and by reporting on mainstream more people read/watch therefor they make more money. They would rather report on football what people like over soccer which isnt popular in america. And i have seen table tennis bowling beach volleyball and softball all on espn before its a game of money!
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No, Cause They Don’t Get The Same Ratings And The A**holes(aka the ‘higher-ups) Can’t Make Money Off Of It, So They Don’t Care About Other Talents That Aren’t Mainstream. Regardless, I Can’t Complain, I’d Watch Football Over Polo Any Day…….
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Because mainstream sports helps sales. In commercial world, anything that helps to increase the sales figure, it will be called mainstream. To help a non-mainstream sport to become a mainstream sport, tons of tons of money/manpower/resources need to pour in, not an easy task & does not guarantee it will success in the end. One thing to note, different countries have different mainstream sports, and treated differently.
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because people spend money to watch mainstream sport event and the tv channels broadcast them because they get sponsors for them! Sport is a pure business.
Happy Sports.
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Unfortunately, for fans of less-popular sports, major networks simply provide what is popular to their viewers. They primarily broadcast events and news that will bring them the most viewers and consequentially, advertising revenue.
While some argue that the major networks discriminate against sports such as soccer (in the U.S., or simply Football elsewhere) in providing lesser coverage – the networks are only providing what is desired by the majority of viewers reflecting the consensus of the population – and not the other way around.
Fortunately, with the advent of the Internet and a billion-or-so cable and satellite television channels, fans of just about any sport can find web casts and television broadcasts that cover everything from soccer, to tennis, to nude female-wrestling competitions and more. Isn’t technology great?!
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You’re right; good point. But don’t forget cricket, curling, and croquet!
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If there was full contact in curling,bowling,billards or figure skating I would watch.
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